New advertising adds fizz to Berocca®

The latest campaign for Berocca Performance in Australia looks to overcome a common misunderstanding. With its B and C vitamins plus calcium, magnesium and zinc, Berocca Performance is much more than a hangover cure. It helps provide the healthy energy to get more out of every day.

The marketing campaign, primarily targeting young women, highlights just that message: Berocca Performance can be a daily part of a healthy lifestyle.

Brad Floyd, Senior Brand Manager for Berocca, sees this campaign as building on the previous campaign (pictured). ‘Get more out of every day’ saw two young women flying across the world and fitting 30 hours into only 24.

Brad says the message to ‘bring out your natural fizz every day’, “will appeal to our target market of younger women who are health conscious, attracted to the Berocca energy promise and looking to enjoy even more in their full and busy daily schedules.” It is a healthy energy option as Berocca Performance is fuelled with a vitamin ‘engine’ and contains no sugar, caffeine or artificial stimulants.

Advertising Campaign
Until the end of the year you’ll notice Berocca advertising on Australian television, radio, in magazines and even on university campuses.

	TV advertising Regular advertisements on both Channels 10 and 7. Sponsoring the morning weather on Channel 7 (Sunrise) during July and August
	Women’s magazines Print ads in major women’s magazines until the end of the year