Sport and Culture
How Bayer Promotes Sport
Whenever those with an interest in sports hear the name Bayer, they usually think immediately of the professional soccer team Bayer 04 Leverkusen. Yet the company's involvement in professional soccer in Germany is just one facet of Bayer's support for sports, which has a long tradition.
Bayer is one of Germany's biggest sports patrons and sports sponsors. As long as the beginning of the 20th century, Bayer began sponsoring sports clubs in the communities surrounding its production sites in order to help its employees make constructive use of their leisure time.
Indeed, there is probably no other company that supports such a wide range of sport activities.» more