Consumer Health

With its broad range of iconic brands, Consumer Health aims to support people do more for their health and wellbeing. This not only increases personal quality of life but can also greatly reduce health care costs.

 

The rapid pace of change in global health care markets is characterised by an increasing trend toward consumer-centred health care. Consumer Health’s own rich history in the self-care arena began in 1899 with the introduction of Bayer’s flagship global consumer brand, Bayer Aspirin™.

 

Today, the division brings consumers some of the world’s best-known and most trusted over-the-counter (OTC) medications, nutritional supplements and other self-care products. The division’s balanced portfolio includes strong brands in all the categories in which it competes, including Allergy, Analgesics, Cardiovascular Risk Prevention, Cough & Cold, Dermatology, Foot Care, Gastrointestinals, Nutritionals and Sun Care.

 

The Consumer Health division is a leader among the top consumer health care companies in the world. The division operates in more than 100 countries and maintains 18 manufacturing sites and four product research and development centers. The goal of Consumer Health is to further expand its strong position in the market aiming to lead the market in the countries and categories in which they compete. Key focus areas include driving forward the integration of the consumer care businesses acquired in 2014 from Merck & Co., Inc., and Dihon Pharmaceutical Group Co., Ltd. in China.

With more than 170 brands around the world and 17 OTC brands generating annual sales of more than €100 million each, the Consumer Health Division is well positioned to take advantage of the sustained growth forecast for the OTC market.

 

In fact, some of the world’s best-known and most trusted over-the-counter medications, nutritional supplements and other self-care products are part of the Consumer Care portfolio, including Alka Seltzer™, Aleve™, Aspirin™/Aspro™, Bepanthen™/Bepanthol™, Berocca™, Canesten™, Claritin™/Claratyne™, Coppertone™, Dr. Scholl’s™, Elevit™, Iberogast™, MiraLAX™, One a Day™, Rennie™, Redoxon™ and Supradyn™.